29. How should retailers deal with consumers immediately after purchase to reduce postpurchase dissonance? What specifi c
Question:
29. How should retailers deal with consumers immediately after purchase to reduce postpurchase dissonance?
What specifi c action would you recommend, and what effect would you intend it to have on the recent purchaser of (gift of) the following?
a. PBS donation
b. A condominium
c. Dance lessons
d. A hybrid automobile
e. Microwave oven
f. Tropical fi sh
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Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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