29. How should retailers deal with consumers immediately after purchase to reduce postpurchase dissonance? What specifi c

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29. How should retailers deal with consumers immediately after purchase to reduce postpurchase dissonance?

What specifi c action would you recommend, and what effect would you intend it to have on the recent purchaser of (gift of) the following?

a. PBS donation

b. A condominium

c. Dance lessons

d. A hybrid automobile

e. Microwave oven

f. Tropical fi sh

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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