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3. What is perception, and how can sensory perceptions influence consumer behavior? ...

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3. What is perception, and how can sensory perceptions influence consumer behavior?

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Ashok Kumar Malhotra
Chartered Accountant - Accounting and Management Accounting for 15 years. QuickBooks Online - Certified ProAdvisor (Advance - QuickBooks Online for 3 years.
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Consumer Behavior

ISBN: 9780357721292,9780357721377

8th Edition

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