41 Find and copy or describe an ad that uses a surrogate indicator. Is it effective? Why?...
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41 Find and copy or describe an ad that uses a surrogate indicator. Is it effective? Why? Why do you think the fi rm uses this approach?
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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