4-26 In 2012, 14 of Singapores biggest food-and-beverage businesses committed themselves to a radical rethinking of the

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4-26 In 2012, 14 of Singapore’s biggest food-and-beverage businesses committed themselves to a radical rethinking of the way in which they advertise to children. The pledge, called the “Responsible Advertising to Children Pledge” was part of a commitment made by the companies to assist Singaporeans to attain a healthy and active lifestyle. The signatories were all renowned brands –

Coca-Cola, Ferraro, General Mills, Kellogg’s, Kerry, Mars, McCain, McDonald’s, Mondelēz, Nestlé, Pepsico, FrieslandCampina, Suntory, and Unilever. They all agreed to advertise their products incorporating nutrient details that were based on independently verifiable scientific tests. Further, they undertook to apply these guidelines to any advertising aimed at under 12-yearolds or not advertise at all.

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