8-22 How does the Two-Factor Theory explain the effects of message repetition on attitude change? (a) When
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8-22 How does the Two-Factor Theory explain the effects of message repetition on attitude change?
(a) When is it best to present a two-sided message versus a one-sided message?
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Related Book For 
Consumer Behavior Buying Having And Being
ISBN: 9780134129938
12th Global Edition
Authors: Michael R. Solomon
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