8-23 Do humorous ads work? If so, under what conditions? (a) Should marketers ever try to arouse...
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8-23 Do humorous ads work? If so, under what conditions?
(a) Should marketers ever try to arouse fear to persuade consumers?
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Related Book For 
Consumer Behavior Buying Having And Being
ISBN: 9780134129938
12th Global Edition
Authors: Michael R. Solomon
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