9-33 Industrial purchase decisions are totally rational. Aesthetic or subjective factors dontand shouldntplay a role in this
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9-33 Industrial purchase decisions are totally rational. Aesthetic or subjective factors don’t—and shouldn’t—play a role in this process. Do you agree?
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Related Book For 
Consumer Behavior Buying Having And Being
ISBN: 9780134129938
12th Global Edition
Authors: Michael R. Solomon
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