A college student has just purchased a new Apple iPad. What factors might cause the student to

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A college student has just purchased a new Apple iPad. What factors might cause the student to experience post-purchase dissonance? How might the student try to overcome it? How can the retailer who sold the computer help reduce the student’s dissonance? How can the computer’s manufacturer help?

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Consumer Behavior

ISBN: 9780134734828

12th Edition

Authors: Leon Schiffman

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