Find two print ads, one illustrating the affective component and the other illustrating the cognitive component. Discuss

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Find two print ads, one illustrating the affective component and the other illustrating the cognitive component. Discuss each ad in the context of the tri-component model. Why has each marketer taken the approach it did?

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Consumer Behavior

ISBN: 9780134734828

12th Edition

Authors: Leon Schiffman

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