a. Find advertisements for two brands of deodorants. Do a content analysis of the written and pictorial

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a. Find advertisements for two brands of deodorants. Do a content analysis of the written and pictorial aspects of each ad. Identify any core values portrayed in each ad and explain your choices.

b. Describe how the symbols in each ad convey the deodorant’s characteristics and brand image.

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Consumer Behavior

ISBN: 9780134734828

12th Edition

Authors: Leon Schiffman

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