A Nielsen survey in 2015 showed that 60 percent of consumers browsed online before they made a
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A Nielsen survey in 2015 showed that 60 percent of consumers browsed online before they made a purchase in-store. However, 51 percent of consumers browsed in-store and then went home to make their purchase online. Carry out a survey with friends and family. Are their practices similar? Why do they choose this method?
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They will likely find that online purc...View the full answer
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Related Book For 
Consumer Behavior Buying, Having and Being
ISBN: 978-0134129938
12th Global Edition
Authors: Michael R. Solomon
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