Among Facebooks various problems over the last few years is that some of the countrys leading employers
Question:
Among Facebook’s various problems over the last few years is that some of the country’s leading employers placed recruitments ads on the platform that were limited to particular age groups. Facebook’s ability to target very specific profiles has raised concerns about potential age discrimination in hiring. Some companies argue that this strategy is permissible because targeting older people for entry-level jobs would be a waste of money. For example, Goldman Sachs said that while about one-quarter of those who click on job ads are over 65, almost none go on to apply for an analyst job. What’s your take on this issue—is social media’s ability to finely target very specific consumer groups a plus or a minus?
Step by Step Answer:
Consumer Behavior Buying, Having And Being
ISBN: 9780135225691
13th Edition
Authors: Michael R. Solomon