Analyze the Roomba (robotic vacuum cleaner) in terms of the determinants in Table 72 and suggest appropriate

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Analyze the Roomba (robotic vacuum cleaner) in terms of the determinants in Table 7–2 and suggest appropriate marketing strategies.

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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