As Europe moves further into the process of creating a single market and single currency, citizens’ attitudes regarding different aspects of this complex process are monitored in all countries. See the following website for the most recent survey findings: http://europa.eu.int/en/comm/dg10/infcom/epo/eo.html. What sorts of tentative conclusions can you make with respect to the influence that age has on attitudes towards single currency and other ‘pan-European’ efforts? What are the possible implications for the marketing of goods and services using a pan-European strategy?