Over the past few years, the Vatican has been involved in a variety of events aimed at developing a closer and stronger relationship with Europe’s youth. At the invitation of the Pope, Bob Dylan (who was 50–something) gave a concert in 1997. Other Vatican-sponsored projects, such as World Youth Day, have enlisted French fashion designers (see Amy Barrett, ‘John Paul II to share stage with marketers’, Wall Street Journal Europe, 19 August 1997: 4). Do a literature and Web search to document the Vatican’s activities that are targeted at youth. What goals do they seem to have in mind? What are the key segments? (Think in terms of age group segments, as well as geographic and cultural segmentation variables.) How successful a ‘marketer’ is the Vatican, in your opinion?