As we continue to emerge from The Great Recession, many people live frugally; they cut back on
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As we continue to emerge from The Great Recession, many people live frugally; they cut back on visits to restaurants, buy fewer high-end clothes and other luxury goods, and hold onto their cars much longer.
Are we witnessing a long-term shift in consumer behavior, or do you believe this is just a temporary situation?
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Consumer Behavior Buying Having And Being
ISBN: 9781292318103
13th Global Edition
Authors: Michael R. Solomon
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