Status symbols are products, such as Rolex watches or expensive sports cars, that we value because they
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Status symbols are products, such as Rolex watches or expensive sports cars, that we value because they show others how much money or prestige we have.
Do you believe that your peer group values status symbols? Why or why not? If yes, what are the products that you think are status symbols for consumers your age? Do you agree with the assertion that a cell phone is a status symbol for many young people?
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Consumer Behavior Buying Having And Being
ISBN: 9781292318103
13th Global Edition
Authors: Michael R. Solomon
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