Ask a friend to talk through the process he or she used to choose one brand rather
Question:
Ask a friend to “talk through” the process he or she used to choose one brand rather than others during a recent purchase. Based on this description, can you identify the decision rule that he or she most likely employed?
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Sumit kumar
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QUATERNARY Pursuing M.Tech.(2017-2019) in Electronics and Communication Engg. (VLSI DESIGN) from
GNIOT Greater Noida
TERTIARY B.Tech. (2012-2016) in Electronics and Communication Engg. from GLBITM Greater Noida
SECONDARY Senior Secondary School Examination (Class XII) in 2012 from R.S.S.Inter College, Noida
ELEMENTARY Secondary School Examination (Class X) in 2010 from New R.J.C. Public School ,Noida
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Related Book For 
Consumer Behavior Buying Having And Being
ISBN: 9781292318103
13th Global Edition
Authors: Michael R. Solomon
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