6. A bank manager notices that by the time customers get to the teller, they seem irritated...

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6. A bank manager notices that by the time customers get to the teller, they seem irritated and impatient. She wants to investigate the problem further, so she hires you to design a research project to figure out what is bothering the customers. The bank wants two studies:

(a) several focus groups of their customers and

(b) an online survey of 500 customers. Which study is qualitative and which is quantitative?

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Marketing

ISBN: 9781760423889

3rd Edition

Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis

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