Assume you wanted to improve or create favorable attitudes among college students toward the following. Would you

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Assume you wanted to improve or create favorable attitudes among college students toward the following. Would you focus primarily on the affective, cognitive, or behavioral component?

Why?

a. ASPCA

b. BMW motorcycles

c. Organic (cage-free) eggs

d. Skydiving

e. Not driving after drinking

f. Using the bus for most local trips g. Oreo cookies h. Volunteering for Habitat for Humanity

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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