Assume you wanted to improve or create favorable attitudes among college students toward the following. Would you
Question:
Assume you wanted to improve or create favorable attitudes among college students toward the following. Would you focus primarily on the affective, cognitive, or behavioral component?
Why?
a. ASPCA
b. BMW motorcycles
c. Organic (cage-free) eggs
d. Skydiving
e. Not driving after drinking
f. Using the bus for most local trips g. Oreo cookies h. Volunteering for Habitat for Humanity
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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