What communications characteristics would you use in an attempt to improve college students attitudes toward the following?
Question:
What communications characteristics would you use in an attempt to improve college students’
attitudes toward the following?
a. Buick
b. Levis
c. Volunteering at a local shelter
d. Yahoo!
e. MADD
f. White-water rafting
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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