Based on the information in Tables A, B, and C, develop training materials for lenders and real

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Based on the information in Tables A, B, and C, develop training materials for lenders and real estate agents to enhance their interactions with consumers from various ethnic backgrounds. Analyze lenders and real estate agents separately, and develop materials relating to both verbal (written and oral) and nonverbal communications.

Fannie Mae was established in 1968 and provides fi nancial products and services that help low-, moderate-, and middle-income households buy homes. Its goal is to increase home ownership, particularly among underserved populations. Fannie Mae recently commissioned a survey to look at the perceptions and knowledge of the home-buying process across ethnic subcultures. Three major areas were assessed, namely (

a) reasons to buy a home, ( b ) knowledge about the home-buying process, and ( c ) confi dence in the home-buying process.

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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