C ompare and contrast the five bases of power described in the text. Which are most likely
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C ompare and contrast the five bases of power described in the text. Which are most likely to be relevant for marketing efforts?
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Consumer Behaviour A European Perspective
ISBN: 9781292116723
6th Edition
Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy
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