Cause-related marketing is done to enhance a firms sales or image. Some critics consider such marketing to
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Cause-related marketing is done to enhance a firm’s sales or image. Some critics consider such marketing to be unethical. What is your position?
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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