Which values are most relevant to the purchase or use of the following? Are they currently favorable
Question:
Which values are most relevant to the purchase or use of the following? Are they currently favorable or unfavorable for ownership/use? Are they shifting at all? If so, is the shift in a favorable or unfavorable direction?
a. Dietary supplements
b. The Salvation Army
c. Financial investments (stocks, mutual funds, etc.)
d. Home theater systems
e. Tanning salon
f. Expensive jewelry
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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