Which values are most relevant to the purchase or use of the following? Are they currently favorable

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Which values are most relevant to the purchase or use of the following? Are they currently favorable or unfavorable for ownership/use? Are they shifting at all? If so, is the shift in a favorable or unfavorable direction?

a. Dietary supplements

b. The Salvation Army

c. Financial investments (stocks, mutual funds, etc.)

d. Home theater systems

e. Tanning salon

f. Expensive jewelry

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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