Choose a product without an apparent gamification strategy, and design a campaign that uses games to engage

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Choose a product without an apparent gamification strategy, and design a campaign that uses games to engage with users. Test your creativity by designing something more involved than simply winning badges for buying more of the product.

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Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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