Choose three products you purchased recently. Identify whether your choice of the product was stimulus-based, memory-based, or
Question:
Choose three products you purchased recently.
Identify whether your choice of the product was stimulus-based, memory-based, or the result of mixed choice. How could a marketer use package information to better appeal to you for any of the products under conditions of stimulus-based choice?
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Related Book For
Consumer Behavior
ISBN: 9780538745406
1st Edition
Authors: Frank Kardes, Maria Cronley, Thomas Cline
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