Find three advertisements that use puffery. Do you think that puffery or exaggeration is an effective advertising
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Find three advertisements that use puffery. Do you think that puffery or exaggeration is an effective advertising tactic? Do you think the use of puffery is ethical? Why or why not?
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Related Book For
Consumer Behavior
ISBN: 9780538745406
1st Edition
Authors: Frank Kardes, Maria Cronley, Thomas Cline
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