Collect ads for five different brands of the same product. Report on the segmentation variables, target markets

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Collect ads for five different brands of the same product. Report on the segmentation variables, target markets and emphasised product attributes in each ad.

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Consumer Behaviour A European Perspective

ISBN: 9781292116723

6th Edition

Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy

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