Collect ads for five different brands of the same product. Report on the segmentation variables, target markets
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Collect ads for five different brands of the same product. Report on the segmentation variables, target markets and emphasised product attributes in each ad.
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Related Book For
Consumer Behaviour A European Perspective
ISBN: 9781292116723
6th Edition
Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy
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Collect ads for five different brands of the same product. Report on the segmentation variables, target markets and emphasized product attributes in each ad.
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