Collect ads for three different product categories in which the family is targeted. Find another set of

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Collect ads for three different product categories in which the family is targeted.

Find another set of ads for different brands of the same items in which the family is not featured. Prepare a report on the effectiveness of the approaches.

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Consumer Behaviour A European Perspective

ISBN: 9780273687528

3rd Edition

Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg

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