Collect ads for three different product categories in which the family is targeted. Find another set of
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Collect ads for three different product categories in which the family is targeted. Find another set of ads for different brands of the same items in which the family is not featured.
Prepare a report on the effectiveness of the approaches.
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Related Book For
Consumer Behaviour A European Perspective
ISBN: 9781292116723
6th Edition
Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy
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