Collect ads for three different product categories that target families. Find another set of ads for different

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Collect ads for three different product categories that target families. Find another set of ads for different brands of the same items that dont feature families.

Prepare a report comparing the probable effectiveness of the two approaches. Which specific categories would most likely benefit from a family emphasis? L01

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Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

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