Collect examples of ads that rely on the use of metaphors or resonance. Do you feel these

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Collect examples of ads that rely on the use of metaphors or resonance. Do you feel these ads are effective? If you were marketing the products, would you feel more comfortable with ads that use a more straightforward, ‘hard-sell’ approach?

Why, or why not?

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Consumer Behaviour A European Perspective

ISBN: 9780273687528

3rd Edition

Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg

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Question Posted: Jul 03, 2024 02:01 AM

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Collect examples of ads that rely on the use of metaphors or resonance. Do you feel these

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Consumer Behaviour A European Perspective

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