Make a log of all the commercials shown on one television channel during a sixhour period. Categorize
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Make a log of all the commercials shown on one television channel during a sixhour period. Categorize each according to product category, and whether they are presented as drama or argument. Describe the types of messages used (e.g. twosided arguments), and keep track of the types of spokespeople (TV actors, famous people, animated characters). What can you conclude about the dominant forms of persuasive tactics currently employed by marketers?
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Consumer Behaviour A European Perspective
ISBN: 9780273687528
3rd Edition
Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg
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