Observe the process of counter-argumentation by asking a friend to talk out loud while watching a commercial.
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Observe the process of counter-argumentation by asking a friend to talk out loud while watching a commercial. Ask him or her to respond to each point in the ad or to write down reactions to the claims made. How much scepticism regarding the claims can you detect?
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Related Book For
Consumer Behaviour A European Perspective
ISBN: 9780273687528
3rd Edition
Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg
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