Observe the process of counter-argumentation by asking a friend to talk out loud while watching a commercial.

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Observe the process of counter-argumentation by asking a friend to talk out loud while watching a commercial. Ask him or her to respond to each point in the ad or to write down reactions to the claims made. How much scepticism regarding the claims can you detect?

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Consumer Behaviour A European Perspective

ISBN: 9780273687528

3rd Edition

Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg

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