Too often humour is used generically, using a celebrity, funny technique or twist in the tale, with

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‘Too often humour is used generically, using a celebrity, funny technique or twist in the tale, with the brand just tacked on.’138 Find humorous ads which are examples and counter-examples of this statement; and then critique this point of view.

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Consumer Behaviour A European Perspective

ISBN: 9780273687528

3rd Edition

Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg

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Question Posted: Jul 03, 2024 02:01 AM

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Too often humour is used generically, using a celebrity, funny technique or twist in the tale, with

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Consumer Behaviour A European Perspective

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