Collect ads that rely on sex appeal to sell products. How often are the benefits of the
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Collect ads that rely on sex appeal to sell products. How often are the benefits of the actual product communicated to the reader?
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Consumer Behaviour A European Perspective
ISBN: 9780273687528
3rd Edition
Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg
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