Collect some pictures of classic products that have high nostalgia value. Show these pictures to others, and

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Collect some pictures of classic products that have high nostalgia value. Show these pictures to others, and allow them to free associate. Analyze the types of memories that they evoke, and think about how a marketer might employ these associations in a product s promotional strategy. LO1

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Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

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