Colors and designs of products are created so that they appeal to particular target groups. Colors are
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Colors and designs of products are created so that they appeal to particular target groups. Colors are used to attract male or female consumers. The design of logos and packaging are also created so that they are attractive and appealing. What is your view of the ideal color, design, and packaging that would attract male consumers compared to female ones?
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Color and design in marketing is a science in itself There have been a number of s...View the full answer
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Related Book For 
Consumer Behavior Buying, Having and Being
ISBN: 978-0134129938
12th Global Edition
Authors: Michael R. Solomon
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