Compare and contrast the real vs. the ideal self. List three products for which each type of
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Compare and contrast the real vs. the ideal self. List three products for which each type of self is likely to be used as a reference point when a purchase is considered.
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Consumer Behaviour A European Perspective
ISBN: 9780273687528
3rd Edition
Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg
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