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business
marketing for hospitality and tourism

Questions and Answers of Marketing For Hospitality And Tourism

Compare Zipcar’s positioning based on benefits to Zipcar’s positioning based on beliefs and values.Which is stronger?
What type of organization could Zipcar best serve?
What need does it fulfill?
What problem does Zipcar solve for an organization?
How did Zipcar match the values and beliefs, with lifestyle?Zipcar was developed for a consumer segment, but found an application for organizational markets. Use the organizational buying decisions
What environmental factors would make Zipcar an attractive acquisition for Avis?
What would you suggest be done to increase patronage of the sandwich and fruit line?
What effect can an individual organization such as I.C.E. have on changing ingrained cultural habits such as those of noontime dining?
Can the use of marketing concepts/strategies be of use in solving the problem with Cafeteria I.C.E.?
What are the risks and benefits of expanding the Disney brand in new ways, such as video games or superheroes?
Do you think JetBlue would be a good company to work for? Explain your answer.
Explain how JetBlue has created a service culture.
What value does JetBlue create for its customers?
Describe in detail all the facets of JetBlue’s product.What is being exchanged in a JetBlue transaction?
Give examples of needs, wants, and demands that JetBlue customers demonstrate, differentiating these three concepts. What are the implications of each for JetBlue’s practices?
Brainstorm to come up with possible concepts for the Hunt Room. You should include decor and menu ideas.
Should club restaurants compete with local restaurants?
What makes restaurant concepts grow out of favor?How often should a room be reconcepted?
What information would you seek? Where would you find this information?
If you were the general manager, what process would you go through to determine a new concept for the Hunt Room?
Describe In-N-Out’s strengths and weaknesses.
In your opinion, will information from the survey permit the ATC to address the issues raised in Question 3?
Why do you suppose that travel to Australia from the United States was lower than desired? In answering this question, consider the cost of travel, time required, and other factors.
What is your opinion of the proposed methodology?
What is your opinion of the research objectives and purposes for the study?
Discuss the Witchery’s public relations efforts. Offer any suggestions you have for how the Witchery could gain publicity outside of Scotland.
From the preceding discussion, analyze the strengths and weaknesses of the Witchery.
How has the Mayo Clinic used tangible elements of the service product to enhance its service delivery?
Can Hawaiian Sights use digital marketing to distribute their product? Explain your answer.
How could Hawaiian Sights use social media to promote its business?
Discuss the importance of the “wow stories” in maintaining top-quality customer service for a luxury hotel like the Ritz-Carlton.
How does the Ritz-Carlton match up to competing hotels? What are the key differences?
You are a sales person for the Ritz-Carlton in Cleveland, Ohio. A pharmaceutical company has contacted you about having a product introduction and information session for a new drug. It expects 100
Explain how Ritz Carlton applies the internal marketing concepts mentioned in Chapter 10.
What market segments in Chapter 7 do you feel would be the best match for a Ritz Carlton hotel?
Find evidence from the case to show that Grand Targhee practiced good internal marketing concepts.
What product did Grand Targhee focus on to create interaction between the guests and employees? Why was this product successful?
How does fun relate to establishing a service culture?
How did the management of Grand Targhee create a service culture?
The Bleeding Heart has not changed its promotional strategy since it opened. If you purchased the Bleeding Heart, would you use social media? If you would, explain how you will use it. If not,
There are a number of favorable mentions in popular media about the restaurant. How do you think it was able to get these mentions in the media?
If you were hired as a public relations firm for the Bleeding Heart, how would you plan its public relations campaign?
Why do you think the Bleeding Heart was so successful with such a small budget for promotion?
Explain the elements of the promotional mix that the Bleeding Heart Restaurant used.
Using this case as an example, explain how the concepts of demand, price, and profits are interrelated.
Why was Mr. Herrera reluctant to raise his prices? How did these low prices almost destroy the business?
What changes, if any, would you recommend that Spirit make?
Is Spirit’s pricing strategy sustainable? Explain.
Does Spirit’s pricing strategy truly differentiate it from the competition?
Does Spirit Airlines employ good-value pricing or value-added pricing? Explain.
Based on the concept of customer value-based pricing, explain Spirit Airlines’ success.
What is Spirit Airlines’ value proposition?
Do you feel Spirit Airlines has a customer orientation?Explain your answer.
Should Ryan hire an ad agency to help position and market the hotel? Explain your answer.
Do you believe that employees should be cross-trained to do many tasks in a hotel? Does this alienate applicants who might otherwise be good employees?
What would you do to further increase the level of personal responsibility that Ryan developed among employees?
What recommendations would you offer to Ryan to:a. Increase occupancyb. Improve REVPARc. Improve operations
What questions do you have that you would want answered before you expanded into Latin America?
Many of the preceding facts suggest that family segment in Latin American will be attracted to Chuck E. Cheese, just as families in the United States are attracted to the entertainment complex. What
How do you think consumer behavior in Latin America may differ from consumer behavior in the United States?
Explain from a consumer behavior standpoint why Chuck E. Cheese appears to be a good fit for Latin America.
Could the marketing of diverse hunting/fishing lodges be conducted effectively by an independent group responsible for multiple properties?
Discuss the differences in management and marketing between a commercial fishing or hunting lodge and a commercial hotel.
What promotional strategies/tactics would you suggest for Tropicana?
How are distribution and segmentation related?
What distribution channels would you use for the Tropicana Fishing Lodge?
Discuss what is needed in terms of sales incentives and sales controls to achieve the objectives of the International Travel Agency
Does the current fam trip program serve as a motivational tool for the sales force?
What can be done to encourage the sales force to engage in more cross-selling?
What would you advise Jan Trible to do?
Do you believe that Superior Hotels can effectively market and manage a wide diversity of properties?
Do you believe that Superior Hotels should be entering diverse markets such as ski resorts and commercial hotels?
What are the core competencies of Superior Hotels?Management of resorts? Management of time-share resorts? Management of ski resorts? Management of commercial hotels? Other?
What should Cameron Trading Post and Lodge do about the relatively low occupancy during the nonpeak seasons?
What is the proper role for marketing in resource management?
What other sensitive resource issues are hospitality companies likely to face in the next 5 to 10 years? In the United States? In other countries?
What would you recommend to the management of Cameron Trading Post and Lodge?
Discuss the tradeoff issues that Joe and his management team face concerning marketing, growth, natural resources, and the posts’ traditional employment base.
After visiting the hotel’s Web site what suggestions would you have for additional uses of the Internet to market the hotel?
The Havers have linked their site to Tripadvisor, and have posted photos on Flickr. Arthur stated if it was not for the Internet, they would have not survived. How does the Internet help a small
Develop a series of creative packages that might be used to increase occupancy in shoulder and trough periods.
Develop a publicity/public relations campaign appropriate for Elk Mountain Hotel. Include cost estimates.Remember that free publicity costs something, such as room and board for travel writers.
What market targets would you select in terms of demographics and lifestyle?
From what markets would the remaining occupancy come?
What percentage of lodging business would you expect from Wyoming residents in the three seasonal periods:peak, summer; shoulder, late fall and early spring;trough, winter? Which Wyoming towns are
XETULUL not only attracted workers from the companies associated with it, it also created a tourism attraction. What benefits of the park enabled it to become a regional attraction?
The park was started and continues to be maintained through a contribution from private industries, whose workers and managers can use the park. What benefit does this create for the company?
Bern Hotels and Resorts Panama is a collection of branded and nonbranded properties. How would you develop a distribution system that would promote this group of hotels? Look at using multiple
From your SWOT analysis how would you prioritize the nine items of the strategic plan?
From information you receive on the Internet (http://www.empresasbern.com/; http://www.bernhotel spanama.com/) do a SWOT analysis of Bern Hotels.There is a language button (idioma) on the top left
How should market segments and targets be described in a marketing plan?
Why is the determination of market potential so important?
What is the relevancy of environmental factors to an annual marketing plan?
What is the purpose of a marketing plan?
Prepare a marketing plan following the process described in this chapter.
Understand why it is important to have a marketing plan and be able to explain the purpose of a marketing plan.
When thinking of a destination or experience (such as cruise destinations), consumers may not be aware of all the information offered by tourism board. What do you think are the top sources of
Choose one of the psychological determinants of demand listed in Table 17–3 and describe a tourism product that is based on the determinant you have chosen.
Explain how central tourist agencies are organized.
Discuss the importance of destination image and branding and creating visitor experiences.

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