How did Zipcar match the values and beliefs, with lifestyle? Zipcar was developed for a consumer segment,

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How did Zipcar match the values and beliefs, with lifestyle?

Zipcar was developed for a consumer segment, but found an application for organizational markets. Use the organizational buying decisions presented in Chapter 7 in the text as a reference for your answers to the next two questions.

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Marketing For Hospitality And Tourism

ISBN: 9780134151922

7th Global Edition

Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

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Question Posted: Oct 10, 2024 05:02 AM

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How did Zipcar match the values and beliefs, with lifestyle? Zipcar was developed for a consumer segment,

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Marketing For Hospitality And Tourism

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