Marketing For Hospitality And Tourism(7th Global Edition)
Authors:
Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu
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ISBN: 9781292156156
Book publisher: Pearson
Book Summary: : Understanding the Hospitality and Tourism Marketing Process1. Introduction: Marketing for Hospitality and Tourism2. Service Characteristics of Hospitality and Tourism Marketing3. The Role of Marketing in Strategic Planning PART II: Developing Hospitality and Tourism Marketing Opportunities and Strategies4. The Marketing Environment5. Managing Customer Information to Gain Customers Insights6. Consumer Markets and Consumer Buying Behavior7. Organizational Buyer Behavior of Group Market8. Customer Driven Marketing Strategy: Creating Value for Target Customers
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