Many of the preceding facts suggest that family segment in Latin American will be attracted to Chuck

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Many of the preceding facts suggest that family segment in Latin American will be attracted to Chuck E. Cheese, just as families in the United States are attracted to the entertainment complex. What are the arguments used in the case to defend this argument?

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Marketing For Hospitality And Tourism

ISBN: 9780134151922

7th Global Edition

Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

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