Why was Mr. Herrera reluctant to raise his prices? How did these low prices almost destroy the

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Why was Mr. Herrera reluctant to raise his prices? How did these low prices almost destroy the business?

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Marketing For Hospitality And Tourism

ISBN: 9780134151922

7th Global Edition

Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

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