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marketing for hospitality and tourism
Questions and Answers of
Marketing For Hospitality And Tourism
Browse the Internet for resort information in a location that you may want to visit someday (use search terms such as “Manitoba and resorts” or “Florida and resorts”). Prepare a list showing
Can your hometown be classified as a tourist destination?Using the information from this chapter as a guideline, prepare a list of all of the attractions and activities that would appeal to visitors.
Of the different types of destinations, which would be the most suitable for your family as a vacation spot?Why? Plan a one week itinerary to a specific destination with a list of activities for each
Why should we study tourism?
History has taught us that people travel and engage in tourism activities in increasing numbers when several basic conditions can be met. Identify and describe these conditions and why they help
What is geography?
How do physical, human (cultural), and regional geography influence tourism activities?
Why should we study travel and tourism from a marketing approach?
Why should we study travel and tourism from a management approach?
Why should we study travel and tourism from a financial approach?
What are some of the future opportunities and challenges facing the tourism industry?
Ask several people of different ages, occupations, and genders to describe tourism to you. Note the differences in their descriptions. List those things that are common in their descriptions as well
Travelers are attracted to countries such as Australia, Canada, England, France, and the United States to participate in tourism activities. However, they have typically avoided countries such as
Based on your knowledge of the factors and conditions that encourage tourism, find articles that could explain the popularity of travel and tourism destinations such as Canada, Costa Rica, France,
Go to the reference section at your local library and look at the different types of maps that are available.After selecting or being assigned a nation, state, or province, make two lists of
Use your favorite search engine to find three sources of maps. Prepare a list including Web addresses showing the types of maps available and the information contained on these maps.
What does zero defects mean in service? Does it mean perfection?LO1
Discuss the three types of service transactions. What considerations do managers need to take into account in planning for these service transactions?LO1
What are the two aspects of service? In your opinion, which is more important?LO1
What are the two views of managing the service transaction? Describe examples from your own experience where each was appropriate?LO1
How is a service strategy designed? What is its basic determinant? What other considerations are important?LO1
What do companies need to do to develop a service culture?LO1
Site name: Baldrige National Quality Program, National Institute of Standards and Technology (NIST)URL: www.quality.nist.gov Background information: The Malcolm Baldrige National Quality Award is
Site name: Express Hospitality URL: www.expresshospitality.com/20051130/hospitalitylife01.shtml Background information: Express Hospitality is a hospitality Web site based in India.It contains
Site name: Search engines URL: Google—www.google.com Yahoo!—www.yahoo.com Bing—www.bing.com Background information: Many managers believe that to deliver quality service successfully, a
Site name: ARAMARK URL: www.aramark.com Background information: ARAMARK is a global leader in professional services. It provides food, hospitality, facility management services, and high-quality
Site name: The National Association of College & University Food Services URL: www.nacufs.org Background information: The National Association of College & University Food Services(NACUFS) is the
Site name: Food Management magazine URL: http://food-management.com/Background information: Food Management provides ideas for foodservice directors, managers, dietitians, and chefs through coverage
Site name: CBS Interactice Business Network URL: www.findarticles.com Background information: Find Articles has articles from thousands of resources, with archives dating back to 1984. That means you
Site name: Meals On Wheels Association of America URL: www.mowaa.org Background information: The Meals On Wheels Association of America represents those who provide congregate and home-delivered meal
What is meant by dietary schizophrenia? What do you think of the way the industry is responding to it?LO1
Which of the consumerist issues discussed in this chapter have you encountered as a customer or employee of food service? What are your views on these issues?LO1
What is the status of landfill availability and cost in your community? What is its outlook? What is the outlook for recycling and composting in your area?LO1
What are some of the steps that you think a restaurant operator can take to help with some of the solid-waste problems?LO1
Using as an example an operation with which you are familiar, describe the steps necessary to make recycling possible in that unit.LO1
What problems hinder the use of technology? What technological innovations do you think operations should be seeking?LO1
Site name: Center for Science in the Public Interest URL: www.cspinet.org Background information: The Center for Science in the Public Interest (CSPI) is a nonprofit education and advocacy
Site name: CSPI Alcohol Policy URL: www.cspinet.org/alcohol/index.html Background information: In 1981, the CSPI launched the Alcohol Policies Project to help focus public and policy-maker attention
Site name: Center for Consumer Freedom URL: www.consumerfreedom.com Background information: The Center for Consumer Freedom is a nonprofit coalition of restaurants, food companies, and consumers
Site name: Centers for Disease Control and Prevention URL: www.cdc.gov/foodsafety/Background information: The Centers for Disease Control and Prevention (CDC)is one of the 13 major operating
Site name: News search engines/sources URL: Google—www.google.com; Bing—www.bing.com; Yahoo!—www.yahoo.com Background information: All the major search engines have a “News” tab that can be
How does transportation affect the hotel business?LO1
What travel trends are favorable to lodging? What ones are not? What do you think will be the best market segments for lodging in your community?LO1
What are some means for hotel companies to increase sales to international travelers?LO1
Of the hotels in your community, how would you characterize them in terms of type of lodging?LO1
Identify hotels with which you are familiar. If you were a hotel rater, how would you rate these properties (one to five stars and/or diamonds) and why? What criteria would you use in determining
If you were going to work in a hotel, what type of property would be of most interest to you as a potential employee? Why?LO1
Site name: The American Hotel & Lodging Association (AH&LA)URL: www.ahla.com Background information: Serving the hospitality industry for nearly a century, AH&LA is the sole national association
Site name: Marriott URL: www.marriott.com Background information: Marriott International, Inc., is a leading worldwide hospitality company. Its heritage can be traced to a root beer stand opened in
Site name: Forbes Travel Guide URL: www.forbestravelguide.com Background information: Since inventing the Five-Star rating system in 1958, Forbes Travel Guide (formerly Mobil Travel Guide) has
Site name: InterContinental Hotels Group URL: www.ichotelsgroup.com Background information: InterContinental Hotels Group PLC is the world’s largest hotel group by number of rooms. InterContinental
How does the organizational structure differ in large hotels and small ones?LO1
Describe some of the duties of the morning clerk, the afternoon clerk, and the night auditor.LO1
How is technology being utilized to provide greater hotel security for guests?LO1
What are the benefits of a property management system? How does it make the front office run more smoothly?LO1
What is the purpose of yield management? What problems does it pose?LO1
Describe the different kinds of restaurants that a large hotel might have.LO1
What are the advantages of the sanitation and stewarding area for a summer job?LO1
What are typical departmental expenses for the rooms division and for the food and beverage division of a full-service hotel?LO1
What are capital costs? How important are they in hotels?LO1
Site name: Lodging magazine URL: www.lodgingmagazine.com Background information: Lodging magazine profiles leaders driving hospitality to new heights, designers breaking the mold, and general
Site name: HOTELS magazine URL: www.hotelsmag.com Background information: This publication serves the worldwide hotel market in 170 countries. HOTELS magazine covers the 100-room hotels in the
Site name: Hotel Property Management Systems URL: Google—www.google.com Bing—www.bing.com Yahoo!—www.yahoo.com Background information: Hotel property management systems improve operational
How does the hotel business react to the business cycle? Explain why hotel building continues after demand turns down.LO1
What does securitization mean? How is it affecting the hotel business?LO1
What have been the major effects of securitization on competitive conditions in lodging?LO1
What do the acronyms CMBS, REIT, C corps, and IPO stand for? Describe the role of each as they pertain to the lodging industry.LO1
What is mezzanine financing, and what are some of its advantages?LO1
What are the hazards of public ownership?LO1
What is RevPAR, and what can positively or negatively impact it?LO1
What are the main elements of a hotel investment decision?LO1
Has segmentation contributed to encroachment? What are the effects of encroachment?LO1
Why did hotel management companies come into existence?LO1
What is the importance of asset management to lodging owners?LO1
Site name: Hotel Online URL: www.hotel-online.com Background information: Hotel Online is the hospitality industry’s online meeting place, providing the latest and most relevant news, trends,
Site name: Starwood Hotels & Resorts Worldwide, Inc.URL: www.starwood.com Background information: Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the
Site name: HVS URL: www.hvs.com Background information: HVS provides hotel, motel, and resort management; consulting services; oversight and asset management; receivership services; and technical and
Site name: Kevin Regan’s Testimony before the Committee on Homeland Security and Governmental Affairs URL: hsgac.senate.gov/public/index.cfm?FuseActionFiles.View&FileStore_id9f505192-a
What are some of the conditions of competition in the hotel business? What is their impact?LO1
What is the difference between the upstairs and downstairs markets?LO1
What is the role of food service in lodging? Why have some segments chosen to reduce or eliminate their food services?LO1
What means of differentiation other than food service were discussed in the text?What is your assessment of the effectiveness of each?LO1
What is meant by low variable cost in the lodging industry?LO1
Describe what yield management is. Discuss the pros and cons of yield management.LO1
What is meant by channels of distribution? What are the established channels for hotels? What are the new channels? What is the outlook for travel intermediaries in lodging?LO1
What is the impact of partnerships on hotel marketing?LO1
What are several of the advantages that have been provided to hotels through the Internet? What are several of the disadvantages that hotels have experienced because of the Internet?LO1
Site name: Choice Hotels URL: www.choicehotels.com Background information: Choice Hotels International is one of the largest and most successful lodging franchisors in the world with over 5,000
Site name: Four Seasons Hotels and Resorts URL: www.fourseasons.com Background information: As one of the world’s leading operators of luxury hotels and resorts, Four Seasons currently manages over
What is tourism, and which organizations does it include?LO1
What are some of the factors that have caused the increase in tourism?LO1
What are the main reasons that people travel?LO1
Which age groups travel most, and what kinds of trips does each group take?LO1
What are the recent trends in automobile and airline travel, and what are their causes?LO1
Is tourism important economically to the United States? Explain.LO1
What factors account for the improvement in the U.S. travel trade balance? What could threaten the favorable balance?LO1
What are the relative advantages of hub-and-spoke and point-to-point airline systems?How does each work? Give examples of airlines that rely on each type of system.LO1
Describe some of the favorable and unfavorable noneconomic effects of tourism.LO1
Site name: eTurboNews URL: www.eturbonews.com Background information: Since the launching of eTurboNews in April 2001, readership has increased from 26,000 of mostly U.S. subscribers to more than
Site name: Orbitz URL: www.orbitz.com Background information: Orbitz is an online travel company offering leisure and business travelers a wide selection of low airfares as well as deals on lodging,
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