Site name: Choice Hotels URL: www.choicehotels.com Background information: Choice Hotels International is one of the largest and most successful lodging franchisors in the world with over 5,000 hotels in more than 33 countries. Built on the foundation of the venerable Quality Inn brand, a pioneer in consistent mid-priced lodging, Choice Hotels today is the worldwide franchisor of ten branded hotels as well as the Ascend Collection, a network of boutique hotels.

Site name: Wyndham Worldwide URL: www.wyndhamworldwide.com Background information: Wyndham Worldwide was previously part of the Cendant group. It is one of the world’s largest hospitality companies spanning six continents and offering individual consumers and business customers a broad array of hospitality products, services and price ranges through a diverse portfolio of world-renowned brands.

Exercises:

a. Review both of the above sites. How do the Wyndham Hotel group and Choice Hotel Group position themselves to compete with one another?

b. Surf both sites and describe the franchise information that is provided by each company. Which company provides the most extensive information?