Describe in detail all the facets of JetBlues product. What is being exchanged in a JetBlue transaction?

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Describe in detail all the facets of JetBlue’s product.

What is being exchanged in a JetBlue transaction?

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Marketing For Hospitality And Tourism

ISBN: 9780134151922

7th Global Edition

Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

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