Conduct a mini-experiment comparing the low-ball technique against the door-in-the face technique. Make the target requests identical

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Conduct a mini-experiment comparing the low-ball technique against the door-in-the face technique.

Make the target requests identical for both techniques.

In the low-ball condition, ask a group of students for a small favor and then change it to the target request after people initially say “yes.” In the door-in-the-face condition, ask a different group of students to complete a very large request. When they say “no,” ask for the target request. See which technique produces the higher rate of compliance.

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Consumer Behavior

ISBN: 9780538745406

1st Edition

Authors: Frank Kardes, Maria Cronley, Thomas Cline

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