Watch 60 minutes of network television, uninterrupted. Keep a log of the commercials, tallying the number using

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Watch 60 minutes of network television, uninterrupted.

Keep a log of the commercials, tallying the number using each of the seven principles of influence.

Report the findings in a graph or table.

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Consumer Behavior

ISBN: 9780538745406

1st Edition

Authors: Frank Kardes, Maria Cronley, Thomas Cline

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