Watch 60 minutes of network television, uninterrupted. Keep a log of the commercials, tallying the number using
Question:
Watch 60 minutes of network television, uninterrupted.
Keep a log of the commercials, tallying the number using each of the seven principles of influence.
Report the findings in a graph or table.
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Related Book For
Consumer Behavior
ISBN: 9780538745406
1st Edition
Authors: Frank Kardes, Maria Cronley, Thomas Cline
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